I think, for me, the most exciting part is getting out, talking to people, finding out what those new trends are, riding that wave and really helping to innovate for next year., Programmatic I/O is the forum for the digital advertising space. We have big plans for 2023. And then just connections and getting to know people who are in our industry sharing some of the same things we are going through, We have folks who literally just came over to us and were like 'we need gaming and we need it now and can we set up a relationship today', so we are almost cutting contracts on the day of, which for us on the sales side of the business is a big deal. I consume, watch, interpret and await the signs of innovation in Adtech that will inevitably arrive to reflect macro developments taking place in life. I feel that their work elevates my own, and I'm so grateful., My biggest inspiration would definitely have to be my team. Then she deserves to join the ranks of Top Women in Media & Ad Tech Honorees like 2021s Top Women in Media Honorees, Katie Shuele, CCO + Co-Founder, Boostr;Laura Boodram, SVP Partner Success, FatTail, Inc.;Nikki Gertner, Sr. Heres a sample of the top mind issues that attendees will get the latest insights on: Congratulations to the 2022 AdExchanger Award winners and finalists. To get your unique member discount code, please contact Emily Rocca at [emailprotected]. The Power of the Hashed Email: Mano Pillai, Chief Product Officer, LiveIntent on the Future of Privacy, Targeted to Your Wrist: Smart-Watch Advertising, Best Practices for Ensuring High-Quality Inventory & Ads, The Neglected Demographic: Multicultural Ad Spend. Congratulations to the 2022 AdExchanger Awards winners. What news they read. The AdExchanger . Pratt sits on the business leadership team for 84.51. Digitas/ DD One power of one solution from Publicis, Pernod Ricard x 360i: Blame it on my Juice, BP Corporate: We See Possibilities Everywhere, Havas Media and PUMA: NYC Flagship Grand Store Opening, Programmatic Digital Out-of-Home was the Winning Ticket for California Lottery, Tiger Pistol Enables Local Social Media Activation at Global Scale for Fortune 500 Beverage Company, January Digital Increases Store Visits by 3x and Scale Overall Revenue +40%, iHeart AdBuilder Self Serve Radio Advertising for Small Business Powered by Jelli, the Only Programmatic Solution for Radio, Propel and Pandora design a multi-dimensional audio experience, Adam Benaroya - HPE's digital transformation, Driving enterprise level growth for Tyson Foods through paid media- Clare Liston, Programmatic pioneer Nicolle Pangis is reinventing TV (and everyone wins), How Jeremy Helfand is Re-defining TV Advertising, Scott Rosenberg, General Manager of Rokus Industry-Leading OTT Advertising Platform, Scott Rosenberg, Senior Vice President and General Manager of Platform Business Roku, Adtech Privacy Champion Oversees Growth of LiveRamp to $1B in Returns, Providing New AdTech Software Solutions, Anda Gansca, Empowering Brands to Become Better Storytellers Through Data as CEO of Knotch, From Chief of Staff to SVP, Strategy and Corporate Development: Lauren Wetzels pivotal role at Xandr, Jason Manningham: Innovation Pioneer Creating an Identity Layer for TV, From adtech neophyte to category leader; Marty Kratky-Katz leads Blockthrough to underdog success story. Thats what motivates me to bring my best self to work each day, and Im looking forward to progressing in my career so I can hopefully be that resource for others., Similar to my college love of Art History, I love Adtech because it synthesizes and reflects so many other aspects of our world in general. Media is an important pillar of Krogers alternative-profit business, and Pratt oversees the product development, sales, and operations of in-store, onsite and off-site advertising. Dynamics that evolve in society, be it economic, political, social or technological, eventually findtheir reflection in Adtech. Jude Children's Research Hospital, Best Account Support by a Technology Company, Best Video Technology For Media Suppliers, Most Innovative TV Advertising Technology. Clinchs AI powered platform helped deliver the most relevant ad experiences while driving brand loyalty and branding. Ad tech companies are going public left and right. View source version on newsdirect.com: https://newsdirect.com/news/cognitiv-named-a-2022-adexchanger-award-finalist-569312036. To create more effective customer experiences, Bounteous combines a wide variety of specialties, including strategy, marketing, platform implementation, and operations, informed and inspired by Bounteous co-innovation methodology and digital expertise. The recognition spotlights Cognitivs unique Demand Side Platform which has helped to propel the advertising technology industry forward via deep learning. When typing in this field, a list of search results will appear and be automatically updated as you type. AdExchanger attracts more than 290,000 monthly unique visitors, and editorial newsletters and articles land in more than 39,000 subscribers inboxes daily. Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards. Each marketer has a unique set of goals, which is why Cognitiv created a platform capable of automatically building custom algorithms that simultaneously consider the user, the context, the message and the campaign objectives. Commerce and digital marketing have converged, powered by consumer adoption of online shopping, as well as by retailers pushing more data and marketing to the web. Nothing is more important to me, and to us, than lifting these women up and helping their dreams come true., Thank you again for the recognition and the opportunity -- it means so much, and I so value the AdMonsters organization. Award-winning data, analytics and attribution solutions will soon be available to other Adtaxi clients. For a business without advertising technology, Snowflake is one of the most important companies to know for data-driven marketers. He oversees relationships for monetization, ad tech, creative solutions and marketing services. Publishers are keenly aware that maximizing revenue is a multi-pronged effort that involves: Improving overall programmatic ad quality in order to attract more premium advertisers Enabling users to report poor, Twitter Two important entrants in the space are Walgreens and Kroger. Get access to exclusive content, event perks, and discounts. She also writes and speaks about AR, blockchain, and diversity in tech, media and marketing. With the deprecation of third-party cookies, having a solid first-party data strategy is an imperative to business success both for media companies and those in other industries, and we are proud to be their key partner in activating customer data and powering personalized, impactful customer experiences.". Celebrating the Future of Advertising and Marketing. In the current state of measurement, there's what we have today, and what will be missing come tomorrow. As an industry, weve spent years collecting data on consumers and their habits as a way to understand how best to advertise to them. Learn more at actioniq.com. Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate Oct 31, 2022 (PRNewswire via COMTEX) -- PR Newswire NEW YORK and ST. PETERSBURG, Fla., Oct.. Coming from humble beginnings myself, I'm a big believer in paying it forward and investing in equitableopportunities for others. But the company missed investor expectations, sending the stock sliding nearly 8% in after-hours trading. Search by region or company type. Its where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. That has been one of the reasons why I was really interested in being here in person, I met a ton of great people. Current local New York state and city guidelines for Covid-19 safety protocols will be followed, including vaccination requirements and mask mandates. Silicon Valley giants (the one-time FAANG companies, now MAANA) have woven themselves into worldwide culture and individual peoples lives: What people watch. If you like zingers, you'll like this fast-paced fireside with Ovide, in which she'll share her sharp-witted views on Facebook's follies, the Metaverse and why, despite Facebook's name change to Meta, she's sticking with "Facebook.". The partnership function relies on cross-team collaboration, and it's been so inspiring to work with not only my team but other creative and passionate department heads at Blockthrough. Winners will be announced on October 17 in New York City at the Programmatic I/O awards gala. Case Studies Cognitiv combines deterministic data and advanced data processing techniques to continuously train these algorithms as they optimize clients' key performance indicators. For the most up-to-date news, follow Bounteous on Twitter, LinkedIn, Facebook, and Instagram. Hand sanitizer stations will be available throughout the event. 2022 Digiday Tech Awards Winner Best Sell-Side Programmatic Platform Finalist Best Video Ad Server. In this session, Phil Schraeder, GumGums CEO will explore why digital advertising doesnt need to know who you are and how understanding a consumer's mindset through contextual intelligence will be the future of digital advertising. THE 2022 ADEXCHANGER AWARDS WINNERS UNVEILED! Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards. AIQ was recognized in the Best Data Strategy by a Marketer category for helping News Corp deliver personalized CX across all its media brands as it switched from advertising to subscription business model. Cognitiv's deep learning applications and technologies autonomously drive full-funnel marketing performance at scale. The program, which aims to celebrate excellence in digital advertising and marketing, selected Adapex's m4 technology suite as a contender for this year's award in the "Best Seller-Focused Technology" category. Jude Children's Research Hospital, Best Overall Use Of Programmatic In A Marketing Campaign, Best Diversity, Equity and Inclusion Initiative, The AdExchanger Award: Overall Excellence In Programmatic Media, Best First-Party Data Strategy by a Marketer, Best Video Technology For Media Suppliers, Best Account Support by a Technology Company, Most Innovative TV Advertising Technology. Hal Singer, Managing Director at Econ One Research, brings his economics experience to questions of antitrust practice in media and technology. Dont go it alone, bring the whole team! Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. CHICAGO February 20, 2023 Bounteous, the digital innovation partner of the world's most ambitious brands, today announces its Service Packages, Data-driven list honors companies with competitive compensation, benefits, and programming, CHICAGO January 5, 2022 Bounteous, the digital innovation partner to the worlds most ambitious brands, is quoted in a recent Forrester Research report titled, Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma., Press Release: Bounteous New Service Packages for Adobe Applications Enable Brands to Harness Power of the Adobe Stack and Deliver Individualized Customer Experiences at Scale, Press Release: Built In Honors Bounteous in 2023 Best Hybrid Places To Work Awards, Press Release: Bounteous' Jillian Tate Quoted in Report by Independent Research Firm, 'Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma'. Do you know a woman who is innovating media and ad tech in new ways and guiding her business into new markets? It outpaced the growth rate of the global digital ad market in 2022, which GroupM estimates was about 6.5%. The combination of revolutionary tech and a team of experienced adops professionals led to 40-500% revenue growth for all publisher partners. Programmatic I/O New York 2023 September 26-27 Hilton Midtown, New York, NY General Registration will open soon. About Adform Winners will be announced on October 17 in New York City at the Programmatic I/O awards gala. We apologize for any inconvenience, your privacy and your membership are important to us. The Year Ahead in Marketing and Technology, SAVE THE DATEEDISON BALLROM, NEW YORK CITYFEBRUARY 7, 2023. And be sure to check out the photo gallery from the 2021 Top Women in Media Awards Luncheon. Snowflakes Bill Stratton will speak to the unique first-party data demands of media and technology businesses. The full list of 2022 Award Finalists can be found here. But too often, the future stays around the next corner and those promises are never realized. Reservations Toll Free: 1-877-303-0104Reservations Local Phone: 1-212-398-1900. Women whove successfully altered the course of their brands or the industry for the better. Your chance to take a break, talk shop, or just talk before afternoon sessions. Major retailers and online ordering hubs like Instacart collect immensely valuable purchase data, and are figuring out how to put that data use (or at least to profit). With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing in 2017. If you are experiencing symptoms of Covid-19, we ask that you kindly make the decision to stay home for your safety, and for the safety of your fellow attendees. Overall, AdExchanger is always a great source, but especially here you get some of the best companies, some of the best executives, in the world. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, Built In Honors ActionIQ in Its Esteemed 2023 Best Places To Work Awards, ActionIQ Announces Support for AWS for Advertising and Marketing Initiative. Show me an interesting data-sharing partnership; Ill show you a cloud-based data clean room. We have big plans for 2023. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. In this talk, Oz Etzioni, CEO of Clinch, the leading personalized advertising company, will not only point the way to a better future for advertising, hell show you a new technology that businesses like yours are using today to make those promises a reality. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next. Cognitiv champions innovation, consistently working to find new and strategic ways to drive the industry forward. So highly recommend, Loved the location and the agenda. AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group, Epsilon, Memorable AI, Adapex, among many other industry leaders across a plethora of categories. New York, NY --News Direct-- Cognitiv. Email Emily Rocca at [emailprotected]. The AdExchanger Awards program is focused on celebrating excellence in digital marketing and advertising. Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. Contact Information: Tina Mulqueen tina@kindredpr.com 775-544-5131. Youll learn some tips that you can model in your own business structure. This panel -- which includes both newbies and a veteran to the public markets will weigh in on the IPO trend and what it means for their individual companies as well as ad techs broader future. 2022 Access Intelligence, LLC All Rights Reserved. If you have any questions or inquiries about the 2023 Industry Preview, please contact Emily Rocca at [emailprotected], 2022 Access Intelligence, LLC All Right Reserved. We encourage you to make your reservation soon as hotel rooms will sell out. If you have any questions or inquiries about the 2023 Industry Preview. The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitivs unique Demand Side Platform technology as a contender for this years award in the Best Demand Side Platform category. Have any questions or inquiries about the 2023 industry Preview dont go it alone, bring the team! 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