Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. What I sort of found at that point is I was like, it's sort of just a job that I can do from my house at that level. But you, you have definitely upped the game a lot. So maybe it's coming, maybe. Mm-hmm. Kevin Espiritu has been teaching the world how to garden for more than 10 years. And obviously that's gonna be different for every person and every brand. He produces great content and it's so fun to hear how he's done that along the way. Kevin: Have insights into that. Kevin Espiritu has been teaching the world how to garden for more than 10 years. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. It changes colors and everything. Look no further than niche sites.com. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. Gardenings about finding what works for what youre given. Mm-hmm. That's really not that good. As a true leader in gardening education and entertainment, we've built a powerful community with tens of millions of aspiring gardeners across 100 countries. And um, I'm just curious to learn, uh, yeah. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. This field is for validation purposes and should be left unchanged. Right. If youre growing indoors, you need to build a routine. Jared: I wanna ask you a couple questions towards the tail end here. Mm-hmm. My name is Kevin Espiritu, and I run a company called Epic Gardening. Yeah. It's doing really great now, I, I personally love following Kevin's gardening advice. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? Like an honest signal. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. And what are some of the big things you learned in adding product? Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? I would've mortgaged my house to buy as much inventory as possible in 2019. A year. , and actually I thought I was gonna be a farmer. I love it. Offers may be subject to change without notice. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. any other ideas for people who are, who are perhaps not harnessing that model. He's got like three or four brands in the space. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. And I, and I didn't even know how to ship it to the customer. Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. Kevin started his journey with The Authority Site System (TASS) And so can you! One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. Um, mostly because we couldn't, I, I literally could not get enough of the product I was ordering as much as humanly possible. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. You get 5,000 words of content completely free with your order of 10,000 plus traffic. Like you, no one has to keep going down the path. And he's like, oh, well you need a three pl third party logistics company. There's a seasonality curve on all of your demand because it's a seasonal business. How important has that been? Mm-hmm. Gardenings about finding what works for what youre given.. So they're like part of the journey. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. Join Facebook to connect with Kevin Espirito and others you may know. 25 Feb/23. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! There's no way they will not click on it. Planning is key to starting a garden, Espiritu says. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. I have full faith his site will come back. The campaign hook was pretty clever. And it was ad sensee, I believe, still at that time. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? And so if I'm gonna make, I mean it's got like millions and millions of views, right? Check reviews, hours, insurance options, & book your appointment today. That's amazing. But you clearly made decisions along those lines and, and maybe could help Yeah. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? We're the largest gardening only account on Instagram. I should have pulled it up, but Epic probably was making like three to $400 a month in a combination of like, affiliate earnings and, and ad sense. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. , uh, I don't know. That's gotta be. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. Find your friends on Facebook. So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. in the videos that were, that are, are popular and getting released and whatnot. Can I sell these in America? And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. Uh, and so I bought it and it paid itself off in, in like 40 days. I, I didn't have enough articles. It's like, to me, the, the niche site or the blog is a way to launch every other media in a sustainable way. They'll handle the receiving. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. we did at Epic, or I did at the time because, you know, lining up product the year before a pandemic that just so happened to lock people into their homes where they would look for home based activities. I don't really know. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. How to puna tomato, how to, you know, pick a lettuce at the right time, whatever. Uh, he doesn't wanna hire anyone. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Right? You're still the face of the brand in so many ways. You control your own desk anymore, you make more than an accountant. From there it comes down to preference and accessibility. WebPeople named Kevin Espiritu. Yeah. Um, and then the same, same would apply for video. Um, it's easy, it's cheap. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Does hydroponic growing work for all plants or only some? Mm-hmm. We, we sell all of your product already, so why don't you just join the team? Uh, and then on YouTube, I didn't only have to rely on the algorithm to launch a new channel. Kevin Espiritu is organizing this fundraiser. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. It's a great way to put it. Don't miss this opportunity. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. So I was like, you know what? These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Or for the prior year. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. The campaign hook was pretty clever. Yep. And that's what I mean when I say, when you get to the level, um, that epic's at now you, you kind of just don't really care about the, the sort of world you used to care about. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. It's pretty cool. Niche sites.com offers a full range of services to help your content site grow. Like a real passionate community of gardeners. belongs to m espiritu and also victor espiritu. And so I'm like, you really can build like the next generation of, of what the garden market looks like through, through Epic. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. Now there's something really here for everyone though. One of my most devoted team members, Clarisa, Um, and you know, hopefully the site comes back. It's less, um, it's less dense. Um, but I am trying to grow like the next generation of creators. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. And, and I just emailed the company like five times a month and I was like, can I sell these in America? Right. And so that, that sort of went to promotion link building. Kevin: Yeah. Kevin: what caused you to move over? So this was the hook, and this is why this campaign was so successful. Well, so, so. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa It was, it was like a little intro music. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. Another thing soil does that hydroponic or container gardening cant is theres way more of a buffer for the water. And they finally said yes in 2019. How much? Topical authority. Um, so that would be one way. Um, I would say stick to basic business principles of like, making a more resilient business. Espiritu, who did not grow up gardening, explains how, after studying business, he discovered gardening. I love your background. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Mm-hmm. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? . , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. I just don't understand. Kevin started a gardening niche site following The Authority Site System (TASS) course. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). And so, you know, we're hiring some, some better players in, in those roles to help out there. We need your expertise in product development. Maybe youre growing on concrete and you need a raised bed. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Yep. Um, and we brought him onto the team. So I was like, okay, I'm gonna make a run at this thing. So I wrote like the first 400 in-depth gardening articles, right? Now, the blog's linked on every YouTube video we've ever done. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. And there's a lot to learn about how Kevin pivoted at different points. A Visit to the San Diego Home and Garden of Kevin Espiritu. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. There's no way they will not click on it. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. What are all the steps involved? And I said no to like, literally almost every single one ever. Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. But I don't really know if that's the case or not. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Maybe the blog itself, like how much was that a factor? Um, so there's a lot of product opportunity there. As soon as products became 50% of revenue in the first year in 2020, it was 88%. Mm-hmm. Right? nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. So it's, it's that whole chicken egged sort of thing. Kevin got into gardening in early 2011 with his first hydroponics setup. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . Hey Kevin, welcome onboard. You're with epic gardening.com and that entire brand and presence. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? Yeah. It, it's just not, it's not true. Thanks for having me, Jared. So about quarter in product and a quarter in, in ads and stuff. Kevin celebritopedia.comKevin'' s individual network of family members, buddies, connects & next-door neighbors consist of victoria shea, guadalupe tapia, kathleen shea, annette shea and also natalia. Uh, it's really just word of mouth. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. I don't know. Or, you know, developing more, more, more articles, more revenue streams. You jumped in, you just kind of jumped in one day and did it and learned. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. And you have a relatively aged domain. Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. . Jared: I was gonna be my next follow up question. So I had to hire a writer who still works for us to this day. WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. And there might be some really easy ways to change that. It got to the point where we were selling 90 something percent of all the total revenue of that line. Uh, so that was it. Mm-hmm. In 2016, he went from $400 to $4-5k a month from ads and affiliate If you want similar link building PR campaigns for your website, head to search dash intelligence. So if I can get him to make it with us, then I will do that. Uh, and then again another two x. And. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. And a little bit more stable. RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? Um, and yeah, I think you're right. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. Arizona Republic. I gotta offer something a little bit different. That's a good succinct way at least of, uh, quantifying that, that debate and that question there. Mm-hmm. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. Right. Mm-hmm. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. Um, and if I can, like, I'm trying to get into the heads of some of the various people that are probably listening. There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. Yeah. But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? SocialBee Review: Is It the Best, Affordable Social Media Management Tool? Thank you. And there you go. Mm-hmm. Well, uh, it's, we'll stay tuned for that one. Yeah. Yeah. Check Background Get Contact This is why this campaign was so successful are popular and getting released and whatnot he did get! 'Re, we reached out to Espiritu for tips, even for beginners who might be... 'S gardening advice he does n't wan na ask you a couple questions towards the end... 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